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Peugeot Motor CompanyWith the impending introduction of new EU legislation known as "block exemption", Peugeot was faced with a potential future training problem. This new legislation effectively opened up the traditional closed franchise system to all-comers: anyone with the necessary resources could act as a vehicle retailer, which meant that they would also need training support in areas such as servicing and maintenance. In the past, manufacturers have provided training to their dealer network through centrally located classroom and workshop facilities. In Peugeot's case, almost all of the training took place in Coventry for all 460+ existing dealers. Clearly, if the volume of training requirement were to increase, these facilities, already running at peak capacity, would be unable to cope.
Although Peugeot France was already in development of a corporate wide training portal and content, timescales kept slipping and, moreover, the curriculum offered through this portal was deemed unsuitable and incompatible with the UK's. A UK specific e-learning solution was sought. |
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